Jake Heller

Product Manager · Mountain Fan · San Francisco

JakeHeller

I'm a product manager in San Francisco. Right now I build AI health tools at Citizen Health. Before that I spent four years at Rocket Money, helping take premium membership past 4 million paying members. The rest of the time I'm outside, usually walking uphill for no especially good reason.

Jake Heller standing on a rocky summit above a thick cloud layer, a snow-capped volcano on the horizon Above the cloud layer · Cascades

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San Francisco, California

Profile

I've spent six years getting graphs to point up and to the right. Turns out that's also the entire point of climbing a mountain, just with worse cell service and colder hands.

I work on monetization, growth, and AI products. Mostly the messy parts, where what users trust and what the business needs are not automatically the same thing. Today that's Citizen Health, building AI tools for people navigating rare disease, which is the most useful thing I've worked on. Before that, four years at Rocket Money, taking premium membership from 1.5 million to over 4 million.

Outside of work I'm on trails, summits and rivers, I make gear videos nobody asked for, and I volunteer with California Search and Rescue, which is the only on-call rotation I've ever been happy to carry. I like hard problems, small teams, and thin air.

Jake Heller outdoors in a sunlit meadow at golden hour

Natural habitat: outside, golden hour, mid-sentence

4M+

Paying members grown at Rocket Money

25+

Experiments run per year

$660K

Annual API cost cut

1

Award actually named "Revenue Monster"

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Volunteer work

Search & Rescue

California Search and Rescue

I volunteer with CALSAR, an all-volunteer team that responds to backcountry emergencies across California under Cal OES. Teams like ours run almost entirely on donations and trained people being ready when a call comes in. This year CALSAR won a Rocky Talkie Search & Rescue Award. If the mountain photos did anything for you, this is a good place to send a few dollars.

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Contact

Let's Talk

Product problems, mountain objectives, or gear takes you'd like to argue about. All three are welcome.